Tech meets celebration at Qingdao beer festival
Since the opening of the 35th Qingdao International Beer Festival, a visually stunning tech and celebration extravaganza unfolds at the Golden Beach Beer City in Qingdao. [Photo/WeChat account: qdxihaianfabu]
The 35th Qingdao International Beer Festival has redefined summer entertainment by marrying centuries-old brewing traditions with cutting-edge technology at the Golden Beach Beer City in Qingdao.
This year's edition dazzles visitors with an all-day AR adventure, featuring 13 interactive scan points that transform the venue into a mixed-reality playground. From giant augmented reality landscapes to intimate AR interactions, the festival erases boundaries between physical and digital revelry.
A showstopping procession led by a humanoid robot conductor and two agile robotic dogs is marching from the beer culture expo Zone to East Beer Plaza, embodying the event's seamless blend of history and innovation. As dusk falls, the spectacle escalates: over 1,000 drones swarm the night sky like luminous fireflies, choreographing dazzling aerial animations that sync with the pulsating music below.
Beyond the visual feast, the festival's tech integration serves a deeper purpose — AR navigation eliminates crowded bottlenecks, while AI-powered recommendation systems guide guests to lesser-known craft brews.
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